DIAGEO / BULLEIT
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry.
Have you ever heard of Johny Walker? And about Bulleit Bourbon? Since I am not a huge fan of drinking myself, I didn’t know them until they contacted me to create something special for their Pop Up events.
As always to create something special I needed the story and here is what I have learned about Bulleit.
First of all this whiskey was born at the same year as me - 1987 :)
Bulleit promote professionalism in the art of mixing drinks and responsible drinking. They even created special Frontier Fund to Support Hospitality Industry during this unprecedented times.
Bulleit Loves Art! This brand often cooperate with artists and craftsmen around the globe to push boundaries. And they call it #FrontierWorks.
#FRontierworks
Bulleit is a frontier whiskey for the modern frontier. That’s why we started Bulleit Frontier Works, a series of projects where Bulleit collaborates with people who are pushing the frontier of their craft or expertise. Whether that’s creating the world’s largest tattoo billboard or giving new life to the old craft of neon signs, all of our Frontier Works projects highlight the interesting people and places at the edge of the modern frontier.
So what could I South Radish Design offer this kind of brand? What can be so unique for Vietnam? This is the question that I needed to answer myself, but funnily enough couple weeks before they approached me, I was thinking about world of digital art, convenience of iPad with iPencil and possibilities that opened up with new technologies. So when my friend Va N contacted me, puzzle in my head all over sudden got together and we created following:
2 Events (Ho Chi Minh & Ha Noi) with Live Digital Portraits of the guests + 1 Exclusive Digital Painting for Bulleit Frontier. We decided to focus on Digital Art Event - to become a Frontier and at the first time to show case the process of creating Digital Painting and power of Digital World!
Main Painting took me 16 hours to accomplish. All this hours was shorten in little more then 1 min time-lapse video that was showcased during the whole event.
During 2 events South Radish Design created 39 Digital Portraits representing each person depend on their answers in our small quiz “What Whiskey Are You?”. Form was submitted online and after portrait was done, guest received thank you note to provided email + printed copy of the portrait. All portraits was done digitally in real time by using iPad Pro, iPencil and Procreate App.
Ho Chi Minh Pop Event @Mood Bar
Ha Noi Pop Up Event @21 Gam
Process videos, behind the scene and event photos you can find in my Instagram account @South_Radish_Design. Please follow and subscribe to make sure that you will know when is the next event! Who knows maybe next time we will do it live!
Stay Tuned and thank you for reading! 💛
